Where smart strategy meets social storytelling.
CONTENT CREATION
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COMMUNITY MANAGEMENT
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INFLUENCER
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UGC CAMPAIGNS
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SOCIAL MEDIA STRATEGY
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MOBILE-FIRST
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BATCH CONTENT CREATION
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COMMUNITY BUILDING
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CONTENT CREATION • COMMUNITY MANAGEMENT • INFLUENCER • UGC CAMPAIGNS • SOCIAL MEDIA STRATEGY • MOBILE-FIRST • BATCH CONTENT CREATION • COMMUNITY BUILDING •
A community-driven creative collective that stops the scroll
Human strategy in a digital world
LONDON | CAPE TOWN
We’ve had the pleasure of working with…
ABOUT
The Social Counter is a content studio specialising in high-impact content creation for brands looking to grow community on social.
We create authentic, story-driven video content designed to stop the scroll, spark engagement, and build genuine audience connection. From hospitality to lifestyle, we focus on capturing real experiences - translating the energy, atmosphere, and emotion behind each brand into content that resonates.
Blending creative direction with a creator-first approach, we don’t just make content that looks good - we make content that performs, connects, and keeps people coming back.
We love to experiment
By fostering communities through raw, relatable and engaging content that stops the scroll
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Social media management goes beyond posting daily updates—it’s about building a story and community that keeps your brand relatable. From crafting compelling content and managing real-time interactions to tracking trends and optimising performance, we create meaningful content that sparks connection and turns followers into an engaged community.
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We craft authentic and engaging high-quality visuals, videos, and copy that capture your brand’s essence and resonate with your audience including drone and production level. Through strategic User-Generated-Content (UGC), we help you build trust and credibility by showcasing real experiences from real people. Whether it's branded storytelling, product showcases, or viral-worthy content, we create the moments that make your brand relatable.
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We match your brand with the right voices—creators who genuinely align with your message and engage your target audience. From campaign planning and content coordination to performance tracking, we ensure every collaboration drives real impact.
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Our expert consultancy services help you navigate the ever-evolving digital landscape with data-driven insights and actionable plans. Whether you need a full-scale marketing strategy, social media roadmap, or content direction, we tailor solutions that align with your goals.
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★★★★★
We started working with Meg and The Social Counter team in November last year and it has completely transformed the marketing for our business. Meg looks after our website and social media platforms, as well as creates all of our content. She also interacts with our customers and ensures we are engaging with them at all times. I could not recommend The Social Counter more.
Thomas Mountford -
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★★★★★
Dealing with Meg and The Social Counter team has been nothing short of a delight. They are responsive and more importantly proactive, assisting us in ideas for new content and ensuring the delivery is always flawless. Would 100% recommend.
Michael Dean -
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★★★★★
We were looking for an affordable marketing personal and Meg more than delivered. Since 2018 she managed our blog and social media accounts at Amanzi Island Boutique Hotel. We saw an immediate increase in our social media presence and our followers trippled in over few years. She took the time to understand who we are as a hotel and gave us some amazing marketing plans to choose from. We wholeheartedly recommend Meg to everyone we know.
Lovemore Kufahakurambwi
